UK Market Entry

All markets are not the same and a major reason for failure by foreign start-ups and large corporates alike, who try to enter a foreign market, is their failure to understand this.

They assume that because their products or services sells well in their home market they will also sell well in any foreign market. Quite often the research they base this on is tainted by their own bias and a belief that by simply duplicating what they do at home they can succeed abroad.

Using an outsides consultancy who is based in the local market takes away that bias. The team at Evestico have many years’ experience of international marketing, so when it comes to the UK they understand the many pitfalls foreign company selling into the UK can make.

In addition, entering a new market poses many strategic challenges since the company needs to understand not just the market’s width but also its depth.

Evestico helps companies make informed decisions about the complex and diverse markets in the UK. After thorough research, we’ll assess the market potential and develop a market entry strategy using our extensive experience and methodologies developed over many years.

Our strategy is based on the customers’ needs of the local market. We look at product differentiation, operational excellence and how quickly you can get those vital initial sales to establish a foothold. These are factors that business looking to penetrate a new market needs to understand. If there are several industry vertical that your company can enter then we’ll determine whether you are best to go for a waterfall strategy, a sprinkler strategy or a wave strategy.

Depending on your needs, we then help with the implementing of your market entry, please see our Market Entry Services for the full breadth of our offering.